Eco Cart app Walkthrough
Check out the PDF for details on the apps, research and SWAT analysis.
What is Eco Cart?
Eco cart is a user friendly mobile app that empowers you to make sustainable choices. Its core functionality allows you to scan a product's barcode with your phone to instantly view its environmental impact and trace its production history.
This feature helps you shop according to your values, understand the journey of your products and ultimately protect the planet.
Eco Cart is designed for eco conscious shoppers, health focused individuals, budget minded consumers and large families who want to make informed and sustainable choices for a healthier future.
Eco Cart is designed for eco conscious shoppers, health focused individuals, budget minded consumers and large families who want to make informed and sustainable choices for a healthier future.
Target audience
Eco cart is perfect for a wide range of it's for those who want to support a healthy planet by making suspended cases. It's also great for people and families to focus on health. Plus it helps budget conscious shoppers find affordable skill present action.
Wireframe
wireframe project outlines the user flow for a mobile app designed to help users eco preparation. The features include a scanned history page displaying previously scanned products.
A saved product page, a search history and a prominent stand button for each product look.
A saved product page, a search history and a prominent stand button for each product look.
Persona
Dana, is 37 year old married woman, passionate about fashion and design. She seeks a seamless online shopping experience that aligns with her environmental values. Dana desires stylish, high quality clothing and accessories, but is committed to minimizing her ecological footprint. She is drawn to brands that prioritize sustainable practices and transparent sourcing.
Noa 39 year old single woman with a passion for home design and hosting gatherings. Noah values convenience and efficiency and wants a streamlined shopping experience. To save time and effort, she's drawn to user friendly interfaces and personalized recommendations, appreciating curated selections that align with her preferences and lifestyle.
Rachel, a 70 year old retiree, values simplicity and reliability. She seeks an app that is easy to navigate and provides clear, concise information. Rachel appreciates straightforward language and visual aids that enhance her understanding.
Flowchart
The flowchart illustrates the user's journey. Users can scan items as guests, but only the last scanned item is saved. To save multiple items, they need to login.
Sketches
These sketches show the early stages of the app's design. They illustrate the basic layout and user flow, giving a sense of how users will navigate through the different pages.
Typography and color
The app uses a neutral color palette of black, white and Gray to avoid distracting from its core message. This allows users to focus on the environmental impact of products which are ranked and displayed without unnecessary visual embellishments.
the font selection complements the color scheme, prioritizing clarity and directness. So that the app's environmental message remains the central focus, free from any visual noise.
Style guide
The app style guide prioritizes functionality and message over elaborate branding. A deliberately chosen palette of basic colors and a clean sensory font ensure that the focus remains on the app core, purpose and environmental message, avoiding unnecessary visual distractions.
Mood board
mood board combines imagery of nature, recycling and shopping to represent the app's focus on eco friendly consumers. The logo should reflect these themes with clean, modern designs that incorporate natural elements and convey a sense of sustainability.
Logo design process
The logo incorporates a stylized fork in the road inspired by the mood board image. This symbolizes the choices consumers make towards sustainability and the different paths they can take.
the O in Eco is designed as a magnifying glass. Symbolizing the apps function of examining product details closely.
The name Cart reflects the apps focus on environmentally conscious shopping choices.
The logo features a rounded square resembling a bar code scan symbol representing the apps ability to scan products.
The logo also features a leaf symbolizing the natural and eco conscious aspect of the app. The debt.